Despite his versatility, it’s easy to spot a Sundsbo image. His pictures look as if they’ve been digitally altered, when in fact often they haven’t. “People assume my work has been through a computer but actually I also use a lot of old-fashioned techniques,” he says. The concept is also more important to Sundsbo than the finish and he probably has more in common with a fine artist than slick fashion snapper.
Sundsbo is now intent on railing against mediocrity in fashion imagery. “Photography has become democratic – anyone with a digital camera can shoot something and alter it in Photoshop to make it look polished. For the past four or five years there’s been a lot of dull, perfected work around, but there’s an industry backlash going on now.”
Sundsbo’s portfolio reads like a who’s who of luxury designers – Yves Saint Laurent, Dior, Gucci, Hermès, Bally and Armani.
Add your comment below, or trackback from your own site.
Subscribe to these comments.